![]() ![]() Buyer personas will also guide your brand messaging and help you create content that will add value to customers and solve their problems. Your buyer personas will inform social advertisements that allow you to find customers based on their demographics and interests. 93% of companies who exceed lead and revenue goals segment their database by buyer persona.īuyer personas are important because they help you both target and relate to customers.24% of companies generated more leads using buyer personas.36% of companies have created shorted sales cycles using buyer personas.56% of companies have generated higher quality leads using buyer personas.Companies who exceed lead and revenue goals are four times as likely to use buyer personas for demand generation than those who missed lead and revenue goals.Therefore, a set of detailed buyer personas can have a massive effect on your marketing results. When you use buyer personas to inform each and every part of your marketing strategy, you tailor your decisions to the preferences of your ideal customers. Why Are Buyer Personas Critical to Modern Marketing?īuyer personas are a modern marketer’s best friend. The best buyer personas are highly targeted and require a significant amount of analysis, research, and time.īefore we dive in, let us explain why buyer personas are so important. Unfortunately, the more complex your buyer persona, the longer it takes to construct. Here’s a basic example from Brightspark Consulting: A more complex buyer persona extends beyond surface level details and includes other factors like common complaints, shared opinions, buying preferences, and more. Whereas smaller companies often have fewer, less targeted buyer personas.Ī very basic buyer persona looks like this: A 30 to 45-year old male, who works in software sales, at a company of 300+ employees. Large companies often have multiple buyer personas that span multiple industries, demographics, and product offerings. These personas can inform your strategic decisions at every level of business-from marketing to sales to product development-and help drive customer engagement. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more.īuyer personas should paint a picture of who customers are and what drives them to your product or service. ![]() In the most basic sense of the phrase, a buyer persona (or a customer persona) is a profile of your ideal customer. That’s why we’re teaching you five easy ways to improve your buyer personas. ![]()
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